A trend present put collectively at AYCS
| Photograph Credit score: Particular Association
When he efficiently executed the primary version of All You Can Avenue (AYCS) on the age of 19 in 2021, Abhishek Gandhi needed to make homegrown manufacturers the brand new wave of tendencies. A 12 months later, his brainchild — what he calls a cultural expo for progressive trend, music and artwork — had a venue that was thrice greater than the earlier one, having moved from NESCO, Mumbai, to Jio World Conference Centre.
Later this month, AYCS will likely be returning for its third version to the identical venue, showcasing trend manufacturers resembling Huemn, Bluorng and Natty Garb. For Yash Shetty, co-founder of AYCS, the expo is about making a neighborhood that’s enthusiastic about streetwear and tradition. “It began off with the imaginative and prescient of bringing to the Indian trend business what it didn’t have at the moment. AYCS got here into being after I realised that each one streetwear manufacturers that folks in India wore have been worldwide. My co-founder and I noticed potential in homegrown manufacturers and needed to be the platform for them,” he says.
A sales space fabricated by Natty Garb
| Photograph Credit score:
Particular Association
Rishabh Chadha, founder and artistic director of Natty Garb, says, “Our affiliation with All You Can Avenue began again in 2022. It was additionally the primary time we’re fabricating our stall. Drawing inspiration from the grandeur of the Hellenic empire, we crafted a stall that embodies the essence of Greek tradition with our signature Natty Pink in it.” This 12 months, Natty Garb is introducing denim, shirts, and newly designed tees delighting trend lovers. “We’re completely launching eight unreleased designs solely at All You Can Avenue. We’re additionally introducing a particular zone on the primary flooring of our stall. There’s lots that we’re cooking and we’re longing for you all to dine in,” he provides.
Presently, homegrown manufacturers Esse, Erode Clothes, Fetus, Bluorng , Sna Studios and Thela Gaadi are among the many individuals on the occasion. AYCS is curating a runway present whereby the main target stays on indie manufacturers which are creating ripples within the business. Every model will likely be allowed to showcase 5 fashions. This time, AYCS is incorporating Reside salon and tattoo artist on the occasion, trend reveals and artwork instillation like chrome rooms.
Santanu Hazarika portray a automotive
| Photograph Credit score:
Particular Association
Abhishek provides that one of many highlights of their final version was celebrities displaying up on the pageant out of their curiosity within the occasion. “We additionally had a automotive painted stay by Santanu Hazarika, multidisciplinary visible artist, that caught the eye of everybody within the metropolis,” he provides.
Yash sees AYCS making a mark ininternational trend within the close to future. “This 12 months, we’ve over 50 manufacturers, 12artists together with 5 experiential installations,” provides Abhishek.
Requested in regards to the choice standards, Abhishek says they need to be homegrown, genuine, and will have made an influence throughout the trend sphere in India. “We ensure to be an inclusive platform for rising manufacturers with nice potential,” he provides.
A trend present by AYCS
| Photograph Credit score:
Particular Association
The artist line-up consists of Be Bhumika, Rizz, Prithvi Dot PSD, Citi Mall, AB, Lil Assist, Char Diwari, Trick Singh, Yashraj, Katopris, and Tansen. On the style entrance, Abhishek guarantees a fusion of various cultures. “Each assortment is a narrative of aesthetic celebration, exploring the chances of latest methods,” he provides.
AYCS is from June 23 to 25 on the Jio World Conference Centre, Mumbai.
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