Quickly, e-commerce platform for promoting handwoven saris

Representational file photo.

Representational file photograph.

After getting beneficial help for “My Handloom, My Pleasure,” and “My Sari, My Pleasure” campaigns, the Union Textiles Ministry determined to launch an e-commerce platform that might assist weavers and artisans promote their merchandise, on to shoppers. The Ministry additionally plans to carry “My Sari, My Pleasure” exhibitions in any respect the district centres and small cities of the nation.

Speaking to The Hindu, Union Textiles Secretary Rachna Shah mentioned although it was early to see the influence of “My sari, My satisfaction” marketing campaign, the exhibition was curated by the Nationwide Institute of Style Expertise in Delhi. “My Handloom, My Pleasure was a marketing campaign we’ve been doing for a while. We have now a wealthy custom of handwoven saris and about 120 varieties of the identical. We showcased 75 such saris in an exhibition held in Delhi and it generated a buzz amongst individuals. This pleasure must be sustained. We’re planning to do that by curating comparable exhibitions throughout the nation. We’ll proceed to advertise handwoven saris and different clothes,” Ms. Shah mentioned.

She added that the Ministry was taking a look at launching an e-commerce platform to allow weavers and artisans to straight promote their merchandise. “I hope that very shortly, will probably be launched. A gentle launch of the pilot model shall be completed quickly. Sometimes, in our advertising and marketing efforts, we do exhibitions throughout the nation. In most of the G 20 conferences, we’ve been showcasing conventional handwoven clothes and handicrafts,” she mentioned and added that handloom and handicraft sectors required satisfactory publicity when it comes to advertising and marketing, uncooked supplies and product design help. “This shall be a part of the federal government’s intervention,” she mentioned.

On the de-growth within the textile business and the expectations from stakeholders for governmental help, she mentioned the Centre was taking multi-pronged methods. “I wouldn’t say a pointy de-growth, however definitely there’s a stagnation. We’re hopeful that the exports will enhance this 12 months. The market isn’t trying good globally. We’ll create infrastructure which may make us globally aggressive. To cater to this, we’ve schemes similar to Prime Minister’s Mega Built-in Textile Areas and Attire (PM MITRA) scheme and the production-linked incentives. We should improve expertise of our employees. As many as 4.5 crore persons are straight and 6 crore not directly employed on this sector. By Technical textile mission and man-made fibre phase, we are going to in all probability see increased progress within the sector,” she added.

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