Former cricketer Sachin Tendulkar. File
| Picture Credit score: ANI
Former Indian cricketer Sachin Tendulkar will turn out to be a “nationwide icon” of the Election Fee (EC) and unfold consciousness relating to the necessity for larger voter participation within the electoral course of.
The ballot physique will signal a Memorandum of Understanding with Mr. Tendulkar within the nationwide capital on Wednesday. Will probably be a three-year settlement as a part of which the cricketing legend will unfold voter consciousness.
This collaboration will mark a major step in direction of leveraging Mr. Tendulkar’s unparalleled impression with the youth for rising voters’ participation within the forthcoming elections, particularly in Basic Elections 2024, the EC stated in a press release.
Via this partnership, the EC goals to bridge the hole between residents, particularly youth and concrete populations, and the electoral course of thereby, making an attempt to deal with the challenges of city and youth apathy, it stated.
The Fee had final yr recognised actor Pankaj Tripathi as a nationwide icon. Earlier, throughout the 2019 Lok Sabha elections, cricketer Mahendra Singh Dhoni, actor Aamir Khan and boxer Mary Kom had been the ballot physique’s nationwide icons.