Ever since Nivedita Ganeshram of Madras Finds hosted her first pop-up final yr, her Instagram web page (@ madrasfinds) has been the go-to platform for Chennai’s homegrown manufacturers. Now, after hoisting a ramen pop-up earlier this yr, she is again with The Jolly Ol’ Pop Up, simply in time for Christmas. All set for this weekend, the occasion will characteristic over 35 manufacturers throughout style, meals, craft, and stationery. Nivedita, who has been aware concerning the variety of occasions she now hosts, says this choice happened when she realised how widespread pop-ups have change into in Chennai. “We determined we’d quite do a smaller variety of pop-ups with a extra curated theme, than doing extra of the identical.”
That includes the likes of Thaiyalist, Copper Soul, Rein, Varsha Chella Pottery, Citta Handmade, and others, The Jolly Ol’ Pop Up, Nivedita says, is being organised in collaboration with Epic Occasions “who’re making a whimsical ambiance with their decor”. Guests can look ahead to dwell occasions akin to caricature sketching, face-painting, personalised perfumes, cheese tasting, and extra.
Continuously looking out for brand spanking new manufacturers, she says the workforce was engaged on the occasion for the final two months. Whereas sure labels are identified to Nivedita, others got here through phrase of month, and a few even by means of Instagram. “Certainly one of our interns chanced upon Da Field’s Kimchi Butter whereas scrolling by means of Instagram reels and we discovered the idea fascinating. She then reached out to the founder, Nikhil, obtained on a very lengthy name with him, discovered about his journey and obtained him to take part on the occasion,” she says, including that the manufacturers she is most enthusiastic about embody The Higher Sustainable Firm’s soaps and fragrances, festive themed stationary and wrapping paper by Inkline, and The Critical Sweets Co. for his or her cookie butter and mulled wine combine.
Recognized names apart, various first-timers are part of the line-up this yr. The Southern Collective (spices), The Spice Tradition (artisanal dips), The Berry Store (children equipment) from the Nilgiris, Ting Ting Bangkok (jewelry) and Model with Lagom (storage options) from Chennai, amongst others. Additionally making their debut are Chennai’s unbiased lingerie model, Qiwion, and artwork label Handmade by Shuba. “It’s uncommon to be exhibiting an innerwear model, however we have to normalise bras, and desexualise the entire dialog round breasts. Madras Finds looks like an ideal alternative to launch the model,” says Nivedita. As for Handmade by Shuba, the workforce obtained to know concerning the model when “a daughter wrote to us desirous to show her mom’s artwork creations comprising trays, mirrors, coasters, and so forth.”
Nivedita, who not too long ago launched a Bangalore Finds web page, is gearing as much as increase her group there alongside internet hosting extra occasions in Chennai subsequent yr. “Submit the ramen pop-up, many cooks and restaurateurs from Bengaluru and Bombay have contacted us to create comparable experiences with them in Chennai. So undoubtedly, there will likely be much more curated meals pop ups for 2023 and occasions throughout age teams,” she concludes.
On December 18 at The Folly, Amethyst. 11am to 8pm.