Eye on Indian museum retailers

Clockwise from top left: MAP, Kamini Sawhney,  Mehrangarh Fort,  Sharan Apparao, Priya Paul, and Tarang Arora

Clockwise from prime left: MAP, Kamini Sawhney,  Mehrangarh Fort,  Sharan Apparao, Priya Paul, and Tarang Arora

Why are museum retailers in India not as thoughtfully curated as these you discover overseas? We have now each craftspeople and design consultants who’ve been experimenting with completely different supplies right here however they haven’t made it to the museum reward store. Why isn’t jewelry and different merchandise linked to everlasting collections or particular exhibitions at our museums? They may deal with Indian historical past and heritage and assist native artists. Main artwork curators, collectors and museum administrators weigh in:

Mehrangarh Fort

Mehrangarh Fort
| Picture Credit score:
Getty Photographs/iStock

Classes from Mehrangarh

Any museum and museum store must have a curator who’s considering intelligently, not simply concerning the assortment however the crafts of India. I’ve seen the Nationwide Museum (NGMA) in Delhi create a set for a one-off present however it has not been completed in a constant method. The 2 museum retailers in India which have completed it exceptionally properly, and each are at non-public museums, are the Mehrangarh Fort in Jodhpur and the brand new MAP in Bengaluru.

Priya Paul

Priya Paul

The previous has been created in an distinctive approach, integrating the crafts and practitioners, with new gifting choices in any respect worth ranges. At MAP it’s evident that somebody is considering the linkages between the gathering and what folks wish to purchase. One ought to provide issues in all worth ranges, from ₹50 to ₹5000, which inform a narrative from the museum. Numerous our museum administrators and practitioners and curators are additionally getting publicity to collections and museums overseas and I hope this may assist them. For museums, it means an funding in items that they don’t seem to be sure will promote, which holds folks again.

— Priya Paul, chairperson of Apeejay Give up Park Motels and artwork collector

Museum of Art & Photography

Museum of Artwork & Pictures
| Picture Credit score:
Prarthana Shetty

Up to date jewelry at MAP

We have already got a small choice of earrings impressed from our assortment on the MAP Store. However because the museum grows, we’ve plans to develop our operations with distinctive collaborations with up to date artists from our assortment and extra. Museum retailers are an effective way to introduce guests to the various historical past of artwork in India in a way that’s distinctive and private.

Kamini Sawhney

Kamini Sawhney

There have all the time been budgetary constraints in museums within the nation and a scarcity of assets to have devoted groups, analysis and execution of concepts for customer interplay. We’re seeing a museum-going tradition regularly construct throughout the nation and maybe museum retailers will present audiences with but one more reason to go to.

— Kamini Sawhney, Director, MAP Bengaluru

Tarang Arora

Tarang Arora

New at Amrapali Museum

Whereas we’ve been retailing in museum retailers on the Mehrangarh Fort in Jodhpur and the Metropolis Palace Museum in Jaipur, in addition to Udaipur, we’ve not taken that leap the place we create jewelry in accordance with a set at an Indian museum. We have now completed this previously with V&A London and have been in talks with Qatar Museums. If Indian museums give us a quick and inform us, for example, that that is the sword we wish to spotlight from the gathering, then we are able to discover choices like a pen, pendant or brooch. That spotlight to merchandising or curation on the reward store has not been given but. Not even on the Amrapali Museum we launched 5 years in the past. However we’ve plans for a well-curated museum store later this 12 months.

— Tarang Arora, CEO and inventive director, Amrapali

Sharan Apparao

Sharan Apparao
| Picture Credit score:
R. Ravindran

Discovering alternate options like Vayu

For the reason that museum-going tradition doesn’t exist in India because it does within the West, museums right here don’t have a look at the reward store as a enterprise. Chennai’s Dakshinachitra is likely one of the few museums in India the place it’s a level of enterprise. Additionally the enterprise of retail is shifting on-line. Whenever you discuss up to date jewelry and craftsmanship you consider shops like Kamala by the Crafts Council of India in Chennai or Nimai in Delhi. The closest to a museum store in India could be Vayu in Bikaner Home.

— Sharan Apparao, curator and founder-director, Apparao Galleries

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