Tea being served in a kulhad (earthen cup) on the newly opened department of Chai Sutta Bar at Seaside Highway in Visakhapatnam.
| Photograph Credit score: KR Deepak
In India, chai is greater than only a beverage. It brims with nostalgia – of wet evenings spent with household having fun with a sip, of bonds blossoming over a cuppa.
Carving a distinct segment round India’s tea sentiments is Chai Sutta Bar (CSB), one of many quickest rising tea chains within the nation. Chai Sutta Bar (CSB) was based in 2016 by two mates from Indore, Anubhav Dubey and Anand Nayak at a time the market area was dominated by espresso chains. A BCom graduate from the small city of Rewa close to Indore in Madhya Pradesh, Anubhav had his concentrate on the UPSC exams however ended up turning into a profitable chaiwala (tea vendor), spreading the flavour of kulhad (earthen cup) chai throughout India.
Anubhav Dubey
| Photograph Credit score:
Particular Association
“We did a market research and observed the hole in innovation and lack of standardisation within the tea trade. The research indicated a considerable alternative to introduce tea chains, which is how CSB happened,” says Anubhav. The concept was to do one thing totally different. With an preliminary funding of ₹3 lakh, CSB’s first outlet was opened reverse a women hostel in Indore. Whereas Sutta is related to smoking, Anubhav says they don’t promote using tobacco or alcohol and the time period is a advertising and marketing method.
Bun maska and kulhad tea served on the newly opened department of Chai Sutta Bar at Seaside Highway in Visakhapatnam.
| Photograph Credit score:
KR Deepak
From its humble beginnings, the tea QSR (fast service restaurant) has expanded to greater than 450 shops in 195 cities throughout India, with shops in Dubai, Muscat, Nepal and Port Blair as properly. It’s also current in key cities of South India corresponding to Chennai, Bengaluru, Hyderabad and Visakhapatnam and goals to open 50 extra shops within the area over the following one 12 months. On a median, CSB serves 4.5 lakh kulhad tea day-after-day. Other than being eco-friendly, using kulhad provides seasonal employment to 500 small households of potters in Central India. .
With an aggressive growth plan, the corporate clocked a income of ₹10 crore within the final monetary 12 months, whereas the franchises below its ambit reported a income of over ₹150 crores within the final fiscal. The startup has been bootstrapped until now.
A view of the newly opened department of Chai Sutta Bar at Seaside Highway in Visakhapatnam.
| Photograph Credit score:
KR Deepak
CSB’s distinctive product is flavoured chai which is available in 9 flavours that features adrak, chocolate, rose, elaichi, paan, kesar, masala and lemon. One in all its widespread accompaniments is the maska bun.
Its Visakhapatnam outlet situated on the TU-142 museum complicated on Seaside Highway has a curated a menu that highlights native flavors and snacks. Together with these, one can select from pizzas, burgers, pasta, immediate noodles, sandwiches and bites.
The interiors of its shops replicate a recent but cozy environment, with comfy seating preparations and heat lighting. The usage of vibrant colours, such because the model’s signature crimson and yellow, provides a visually interesting contact. Moreover, the partitions are adorned with wall murals and artistic signage that showcase the essence of tea tradition.
Tea being served in a kulhad (earthen cup) on the newly opened department of Chai Sutta Bar at Seaside Highway in Visakhapatnam.
| Photograph Credit score:
KR Deepak
M Sarath, the franchise proprietor of CSB’s outlet in Visakhapatnam, says his go to to a different CSB outlet in Raipur in the course of the pandemic piqued his curiosity concerning the model. “The vibe was optimistic and idea was attention-grabbing. I felt that in Visakhapatnam, the beachside and kulhad chai would go properly collectively. So we collaborated with CSB and received this new area on Seaside Highway on a long-term lease settlement with Visakhapatnam Metropolitan Area Improvement Authority within the TU142 museum complicated,” says Sarath.
The Visakhapatnam Chai Sutta Bar is open from 11am until midnight.